Chapter 44: Propaganda Brewing (Ch 809589161)

Two days passed.
The social account of fruit hunter Yang Yang released the first promotional video about the cooperation with Hailufeng Company’s strawberries, which was first released on the A B platform.
Several company accounts managed by the online store department also released a promotional video and followed each other’s accounts.
In addition to being released on the A B platform, various promotional copy was also released simultaneously on the Yinfo platform, WeChat platform, Xiaohongshu platform, etc.
However, the traffic purchased by the online store has not been put into use immediately, as there is still about a week before the strawberries are officially put on the shelves.
On the A B platform.
There are already many fans or visitors browsing and commenting in the comment section of the video released by Fruit Hunter Yang Yang.
The comment section is refreshed with several new comments every few minutes.
[Rat Killing Villa: Already purchased, my kids love it (｡･ω･｡)]
[Durian King: Dandong strawberry YYDS, if you don’t agree, come and argue! ]
[Bumper guard: 99 per kilogram? Goodbye! ]
[Audebiao Transport Company: At this price, wouldn’t Dandong strawberries be delicious? This is not how you eat.]
[Falling Cherry Blossom Axe: The price is very touching, but with the coupon and discount, it’s okay to buy a pound to try it out. I have placed the order! ]
[Sun Liancheng, with the Universe in Mind: Hailufeng Company? Didn’t they sell eel fry? Why did they start selling strawberries? Or is it the same name?]
[I like to eat eel rice: sisters, hurry up! It’s really delicious! I ate it in the physical store of Shanmei, and all three varieties are very delicious! Pictures speak louder than words! ]
[Abnormal Human Research Institute: Already bought it! If it doesn’t taste good, I will just unfollow it! ]
[Boston Garden Sword: Bloggers have to make a living after all, so please be considerate. Even if you don’t support me, there is no need to ridicule me.]
[HiHiLife: Damn! It really is the Hailufeng company that buys eel fry. They also grow strawberries? ]
[Zhang Er is not full: The canned eel in Hailufeng is pretty good, very good with rice, and I feel it is not inferior to the grilled eel in Japanese restaurants. ]
[Becherev in the Arctic: @张二吃不饱, brother, is there a possibility that the grilled eel you eat in the Japanese restaurant is the canned eel produced by Hailufeng Company? ]
The comment section is in chaos.
Some people were sarcastic.
Some people don’t care.
Some people place orders directly.
Someone started a fight and started a lot of criticism.
Someone keeps going off topic.
…
The third floor of Hailufeng Company’s headquarters.
Zhang Xinyi and several of her subordinates were looking at the data in the store’s backend. In less than two hours, they had accumulated more than 300 orders.
Judging from the order sources of the backend data, two-thirds came from recommendations from fruit hunter accounts, and the rest were directed from Hailufeng Company’s own social accounts.
This is the Internet age, and the traffic brought by those big online bloggers is sometimes really considerable.
The two customer service staff were already busy, so Zhang Xinyi had to temporarily transfer people from the marketing planning office and personally take charge of the situation to barely cope with all the inquiries for this wave of orders.
Zhang Xinyi looked at the gradually decreasing backstage customer service prompts and knew that the customer flow brought by the first wave of traffic had begun to decline. She breathed a sigh of relief and then picked up the cup and took a sip of coffee.
Putting down the cup, she picked up the phone and dialed the farm manager Lu Weibin.
Beep beep…
“Hello, Manager Zhang, what’s going on?”
“Manager Lu, the current number of orders has reached 376. I have sent the orders to you simultaneously. You can start arranging the goods.”
“I’ve checked it out. It’s OK. We’ll start loading the trucks on the 19th. But I suggest we only take 1,000 orders for pre-sale. The peak fruit season won’t come until next month. Right now, we only have over 100 kilograms of fruit a day, which is not enough to sell.”
“Understood. I will suspend pre-sales once I receive 1,000 orders.”
…
Lu Weibin hung up the phone and turned to look at the order taker: “Axin, please pay attention to the order arrangement. Starting from the 19th, we will arrange 100 pieces per day, and increase it to 200 pieces per day next month.”
“good.”
Lu Weibin went to the logistics warehouse to take another look.
He instructed the warehouse keeper to always keep an eye on the inventory of consumables such as corrugated cartons and foam inner boxes.
Immediately afterwards, Lu Weibin went to the farm’s goods warehouse to check the operation of the freezer.
A selector and two packers in the packaging workshop are already busy.
However, the products they are packaging now are not orders from online stores, but products to be sent to physical stores for sale.
The packaging of products in physical stores and online stores is different.
Lu Weibin picked up a box of packaged vanilla strawberries. Six vanilla strawberries were neatly arranged and almost the same size. There was no damaged skin on the surface of the strawberries caused by pressing, and no green parts.
Put the electronic scale aside and peel it.
【153g】
The standard vanilla strawberry fruit usually weighs between 20 and 30 grams and is divided into two grades according to different sizes, namely A fruit and B fruit.
A fruit weighs about 25 to 30 grams.
The B fruit weighs about 20 to 24 grams.
The box that Lv Weibin weighed was A-fruit, with a price tag already attached, priced at 14 yuan per box.
Then he picked up two boxes of B fruit and put them on the electronic scale.
【134g】
【138g】
The price of each box of fruit B is 10 yuan.
The strawberries picked these days are not refrigerated in the warehouse, but are all sent to the physical store on Ermalu for sale.
Lu Weibin attaches great importance to every aspect of strawberry production. After all, this matter is related to the status of Nanhu Farm in the company.
Compared to the Shiomachi Eel Base, Nanhu Farm is indeed not as well-known.
If Nanhu Farm doesn’t make money, the company might have to lay off this department. Lu Weibin doesn’t want to be unemployed again. It’s too embarrassing at his age.
After checking a few boxes of strawberries.
He also instructed the selectors to pay attention to quality control, and to rather increase product loss a little than pass off inferior products as good ones.
This is also the requirement that Jiang Miao has repeatedly emphasized.
If Hailufeng Company wants to maintain its brand, ensuring product quality becomes a vital matter.
This is also the reason why Lv Weibin often comes to conduct spot checks. He is worried that these employees will be perfunctory and mix bad strawberries into the mix, thus damaging the company’s reputation.
Coming out of the packaging workshop, Lv Weibin rode an electric tricycle to the greenhouse on the farm.
I happened to meet Jiang Miao coming out of the experimental greenhouse.
“boss.”
“Old Lu, how have you been these days?” Jiang Miao asked while washing his hands.
Lv Weibin locked the car and said, “The online store has a lot of orders, and the farm’s production capacity can’t keep up. I asked the online store to control the number of pre-orders.”
“Yes, indeed. Although it is a pre-order, we still cannot let the customer wait too long, otherwise it will easily make the customer lose patience.” Jiang Miao nodded: “I have to go to the breeding base, you go ahead!”
“Okay, take care, boss.”
Lu Weibin did not stay at the door for too long, and went straight to the three acres of strawberry greenhouse that were already in bloom and bearing fruit.
Three pickers are picking strawberries with mini electric shears.
He looked at the plastic baskets that had already been picked. There were four baskets in total, and each basket was filled with about 10 kilograms.
That means a total of 40 kilograms of strawberries were picked this morning.
Lu Weibin looked at the remaining area that had not been picked again. About two-thirds of it was still not picked. He estimated that 120 kilograms of strawberries could be picked today.
Yesterday’s harvest was 115 kg.
Obviously, as the temperature gradually warms up and strawberries enter their peak fruit-bearing period, the farm’s strawberry production will increase day by day.
After looking at the picking situation, he called one of the agricultural technicians, Lao Zhou, and the two of them went to the strawberry greenhouses that had not yet bloomed and borne fruit.
“Old Zhou, when will these strawberries start to bloom and bear fruit?”
Lao Zhou took a look at the seedlings and said, “I estimate that greenhouses 4, 5 and 6 will start to bloom and bear fruit in late April, greenhouses 7 to 12 will start to bloom and bear fruit in mid-May, and the rest will have to wait until June.”
Lu Weibin asked again: “How many vacant greenhouses are left now?”
“There are still 50 acres.”
“When can they all be planted?”
“It’s almost there. The nursery greenhouse has already grown a large number of seedlings from seeds. It is estimated that all of them will be in mid- to late-April, and will begin to bloom and bear fruit in mid- to late-July.”
“How many people are we short of?”
“We’ll probably need about 15 more people.”
“15? Sure, I’ll notify the HR department to recruit.”
Lao Zhou whispered, “Manager, you can just look for rural women in the nearby villages. There’s no need to look for the HR department, right?”
“What do you know? This is a matter of principle.” Lu Weibin quickly reminded him.
Old Zhou was subconsciously stunned for a moment, then felt a little embarrassed and scared.
Lu Weibin reminded again: “I will pretend I didn’t hear it this time. Don’t talk about this kind of thing again in the future.”
“I know, I know.” Old Zhou lowered his head like a chick pecking at rice.
Lv Weibin has worked as a project leader in a large Internet company. He knows very well the core rights of a company, which are personnel and finance.
The boss Jiang Miao has always been in charge of personnel matters personally, and managers of other departments and industries have no power to decide on recruitment and promotions.
He didn’t want to be recorded in his boss’s notebook because of this matter.