Chapter 185 Mid-Autumn Festival Warm-up (Additional Update) (Ch 822202078)

There are 20 days left until the Mid-Autumn Festival in 2026.
September 5th.
A lucky draw activity has been launched on the Hailufeng specialty store APP.
After a day’s work, Li Xiaoli was about to go to the market to buy something when she suddenly received a call from her sister.
“Tangtang, what’s the matter?”
“Xiao Li, go to the Hailufeng specialty store and grab some lamb legs.”
“What?” Li Xiaoli was confused.
“Go quickly!”
“Uh uh…”
After hanging up the phone, she stood next to a pile of shared bicycles and opened the Hailufeng Store APP on her mobile phone.
Soon I saw an event page.
After clicking on the event page, she scanned it quickly and quickly clicked on the exclusive lottery for old customers on the page to start the lottery.
There are 12 grids on the page’s large turntable, each of which reads:
【1 leg of Zhelimu small-tailed Han sheep】
【1 piece of Zhelimu small-tailed Han sheep axe steak】
[1 box of Hero Premium Pure Milk]
[1 can of Gannan premium alfalfa honey]
[Hero Premium Cheese Stick 1 piece]
【1 can of random eel from Hailufeng】
【1 bag of Hailufeng premium seaweed fish balls】
[1 bag of Hailufeng premium dried morels]
[1 bag of Qiongzhou Coconut City premium dried mango]
[1 piece of Qiongzhou Qiongdong premium durian honey]
【Thank you for participating】
【10% off coupon】
The big turntable spins quickly.
After a few seconds, the pointer stopped at the Hero Extra Premium Cheese Stick.
“Damn! What a pity!” Li Xiaoli secretly exclaimed what a pity.
Suddenly, a message popped up on the award-winning page.
[Dear customer, congratulations on winning a “Hero Premium Cheese Stick”. You can choose to have it delivered by express mail or pick it up in the store. According to the address information you provided, there are two Hailufeng specialty stores near the address, located in Panyu District, Yangcheng…]
“Are there physical stores?”
Li Xiaoli looked at the locations of the two physical stores and found that one of them was next to a nearby vegetable market. She chose to pick up the goods in the store, quickly scanned a shared bicycle, and pedaled the bicycle very fast.
More than twenty minutes later.
She arrived at the door of the physical store.
Before she parked the car, a young man rushed over to her like lightning and entered the Hailufeng store.
I parked the car and entered the store.
She saw the young man who was in a hurry just now, holding a leg of lamb and taking pictures.
A voice sounded behind Li Xiaoli.
“Damn! Did you really win the prize?”
“Hahaha, luck is here and can’t be stopped. Come to my house tonight to eat lamb legs.” The young man laughed while holding the lamb leg.
“Why I say thank you for participating, I also want to eat lamb shanks.”
The young man who won the prize joked, “Why don’t you just buy one here?”
“Haha, you wish. I’m going to eat your lamb leg today.” His friend teased him, but still bought a box of red tomatoes and a bag of dried morels at the Hailufeng store.
Li Xiaoli has found the waiter at the counter.
“Hello waiter, I bought a cheese stick from your app, how can I claim it?”
The waiter smiled and said, “Hello, customer, just open the APP, show the prize QR code, and scan it for me.”
Li Xiaoli opened the app and found the prize QR code from the prize record. She handed it to the waiter: “Is this it?”
“Yes, guest.”
drop!
“Okay, please wait a moment.”
The waiter opened the refrigerator, took out a bag of vanilla-flavored cheese sticks, and then gave them a special plastic bag and two ice packs to prevent the cheese sticks from melting.
“Guest, this is your prize. Please put it in the refrigerator as soon as possible after you go back to avoid it melting and spoiling.”
“Thank you.” Li Xiaoli took the bag and did not leave immediately. Instead, she started walking around the store.
This 80-square-meter store is filled with rows of shelves and a number of large refrigerators.
All of these products are produced by Hailufeng Company itself.
Because of this, there are fewer types of products on the shelves.
There is a shelf full of fruits, with only strawberries, ginseng fruit, tomatoes, mangoes, durian honey, pineapples, and passion fruit.
One shelf is filled with honey, pure milk, tinplate canned eels, freeze-dried fruits, and dried morels.
The remaining two shelves were empty.
The items in the refrigerator include cheese sticks, butter, light cream, cheese, lamb, beef, fish products, white truffles, and fresh morels.
Li Xiaoli walked around and picked up a bag of fresh morels and a 2-kilogram bag of chilled lamb ribs.
Just when she returned to the checkout counter after shopping, several nearby customers came here to claim their prizes. She waited for a while before checking out and leaving.
These days, all 50 Hailufeng specialty stores in the Pearl River Delta region have opened for business and are in trial operation.
Although the initial customer flow was not large, fortunately the lucky draw brought in the first wave of customer flow.
Li Xiaoli went to a nearby vegetable market and bought some ingredients for stewed lamb and some vegetables.
When I got home, it was almost dark.
Wash the lamb ribs. They have been cut into small pieces using a cutting machine before packaging, so there is no need to change the knife.
Directly put carrots, corn, barley, candied dates, and morels into the pot and cook together with the lamb ribs.
She quickly made stir-fried macaroni with garlic and cola chicken wings, and that was enough for tonight’s dinner.
Ten minutes later, my husband and son came back together.
“Go wash your hands, you can eat soon.”
“Smells good! What soup are you making today?” Her husband put his shoes on the shoe cabinet at the door.
“Mutton stew.”
“How much is a pound of mutton these days?”
“I don’t know. I bought it from the Hailufeng specialty store. Four pounds of lamb ribs cost eighty yuan.”
“It’s so cheap? There won’t be any problem, right?”
Li Xiaoli shook her head: “No way! The quality of their products is always guaranteed. They must be sold directly from the manufacturer, so they are so cheap.”
“Don’t trust those merchants too much. They say they have farms, but we haven’t seen them. Who knows where they buy the sheep from.” Her husband Yang Dong is a little suspicious.
“You’ll know after you eat it. You’ll know if the mutton is bad once you eat it.”
“The smell of mutton is too strong. The last time my mother brought over the lamb leg, Xiaohu and I couldn’t finish it, so you ate it all by yourself. You wouldn’t cook all four pounds, right?” Yang Dong asked quickly.
“Yes! There is not much meat on the ribs. If you don’t want to eat them, I will freeze them and you can eat them tomorrow.” Li Xiaoli saw the pressure cooker emitting steam, so she ran into the kitchen and turned down the fire.
Yang Dong went into the bathroom to take a shower.
His son Xiaohu was lying on the sofa in the living room playing with his mobile phone.
Half an hour later.
Li Xiaoli opened the cooled pressure cooker, and a fresh smell hit her face, but she frowned slightly: “Why don’t I smell much mutton smell? It’s strange.”
“What’s wrong?” Yang Dong heard his wife mumbling in the kitchen. While asking, he walked to the cutlery rack and picked up the bowl, chopsticks and spoon.
“No.” Li Xiaoli thought it might be her illusion, and poured the stewed mutton from the pressure cooker into the soup bowl: “It’s time to eat!”
One meat, one vegetable and one soup.
The electric fan blew the hot steam from the braised lamb, and also spread the fragrance further throughout the living room.
“What a nice smell!” Xiaohu smelled the pot of stewed mutton and couldn’t help but pick up a piece of mutton ribs: “Hoohoo…”
Yang Dongze did not pick up his chopsticks to touch the mutton, mainly because he had never liked eating mutton since he was a child. He picked up a piece of cola chicken wing and gnawed on the chicken wing.
At this moment, Li Xiaoli took a sip of the pork rib soup, and her brows relaxed: “Huh? This soup is so sweet and fresh, and has a light milky aroma. Why doesn’t it have a sheep smell?”
“Is this true?” Yang Dong expressed his doubt: “You are not trying to trick me into drinking mutton soup?”
“Woo woo… so delicious, Dad, it’s really delicious.” Xiaohu had already eaten a large piece of ribs, then picked up another piece and blew quickly: “Huff huuff…”
“I still don’t believe it…” Yang Dong also picked up a piece. After taking a bite, a trace of surprise flashed in his eyes. He tasted it again: “It really doesn’t have any smell. Is this really mutton? Could it be fake pork?”
“How is that possible? I can still distinguish the flavors of pork and lamb.” Li Xiaoli rolled her eyes at her husband and picked up a piece of well-cooked morel. The moment she took a bite, she felt it was too delicious: “Honey, this morel and lamb are a perfect match.”
Yang Dong had forgotten his habit of not eating mutton and started to eat it with relish.
The family finished up 4 pounds of lamb ribs.
After eating and drinking.
Yang Dong, who was lying on the sofa, picked his teeth and said, “These lamb ribs are good. This is the first time I’ve eaten lamb without the smell of mutton.”
Li Xiaoli, who was cleaning the table, mentioned casually: “I heard that there is a kind of salt pond beach sheep in the northwest, which seems to have no smell and has a milky flavor, which feels similar to this sheep.”
“Haha, that’s the mutton for the state banquet. Your mutton is only 20 yuan per pound. How can it be Yanchi beach lamb?” Yang Dong retorted without even thinking.
“That’s true.” Li Xiaoli also thought it was impossible.
Yang Dong became more and more suspicious: “It’s so cheap and so delicious, it must have been made with some kind of technology and hard work, right?”
He sat up and searched on his phone for a method to make the mutton less smelly and more milky, but after searching for a long time, he didn’t find anything.
After washing the dishes, Li Xiaoli wiped her hands and asked, “What are you looking at?”
“I’m looking at the Hailufeng Company’s breeding farm.”
“A breeding farm?”
“They made a video, which seemed to introduce that by adjusting the feeding plan, the mutton can be made without the mutton smell.” Yang Dong was skeptical.
Li Xiaoli also watched the mutton evaluation videos of Hailufeng Company on various websites.
Obviously, there are many people who suspect that Hailufeng Company used high technology and hard work, and there are even more internet celebrities who want to become famous through this.
Therefore, many anti-counterfeiting internet celebrities purchased mutton from Hailufeng Company for tasting and testing, and the results naturally showed that there was no problem.
As for the rumor that there is something wrong with the mutton from Hailufeng Company, these bloggers just want to be famous, not to be out of favor.
You should know that the legal department of Hailufeng Company is famous for its ruthlessness on the domestic Internet. Once bitten, they will hold on like a mad dog.
Therefore, those anti-counterfeiting bloggers or internet celebrities who want to attract traffic dare not spread rumors about Hailufeng Company. After all, there have been precedents of this kind and they have been killed to scare the monkeys.
Hailufeng Company has also issued a related announcement, saying that it welcomes all parties to test and evaluate its products, but there is a prerequisite, that is, it still has to speak with facts. If anyone dares to make up stories, Hailufeng Company will definitely fight to the end.
Just as Yang Dong and his wife were searching for information about sheep breeding at Hailufeng Company.
The Mid-Autumn Festival lucky draw event on the specialty store APP is becoming increasingly popular.
Many users are recommending their relatives and friends to download Hailufeng Company’s exclusive store APP. After all, who doesn’t like this opportunity to get a bargain?
From September 5th to September 25th.
The number of registered users of the Hailufeng Store APP soared again, from 36 million to 57.36 million, with almost one million new users added every day.
Although 10,000 lamb legs and a host of other things were given away, this also led to a surge in sales on the specialty store’s app.
At the same time, it also boosted the popularity of offline physical stores.
Users in the Pearl River Delta region enjoy the fastest online shopping experience.
After all, Hailufeng Company has 50 physical stores in the Pearl River Delta region. After customers place an order, they can choose to pick up the goods at the nearest physical store, or make an appointment and have the store clerk deliver the goods to their door, which can basically be delivered on the same day.
This solution greatly solves many problems.
For example, the loss of express delivery, the long time it takes for the express to arrive, also reduces the express delivery costs.
Of course, these express delivery fees can only offset part of the operating costs of the physical store. Fortunately, Hailufeng Company directly purchased the property instead of renting a store, and was not sucked dry by the landlord or sub-landlord. This part of the profit is huge enough.
Take the Panyu branch where Li Xiaoli went to pick up the goods as an example. The shop is 80 square meters and is located close to the vegetable market. It would take at least 15,000 yuan in rent a month.
Moreover, what many landlords and sub-landlords like to do most is to keep raising the prices when they see that the store is doing well.
If you buy the property directly, you don’t need to worry about these things. Although the one-time cost is very high, the advantage is that the future operating costs will be very low. Even if the physical store is not doing well, you can close it and sublet it, and make up for the losses by collecting rent.
Through constant gift giving.
Hailufeng Company has accumulated a large number of loyal customers. In addition to other old products, the sales of Hero Dairy pure milk, which was recently launched on the shelves, has also soared a lot.
50 physical stores can sell 1,000 to 3,000 boxes of 250 ml pure milk and 300 to 500 boxes of 1 liter pure milk every day.
Of course, the sales volume is so high because of the very good quality and the relatively low price. In addition, soon after customers receive the gifts, they will buy things on the Hailufeng store APP or physical store. Honey, pure milk and fish products, which are large in quantity, inexpensive and good in quality, become the first choice of these customers.
Especially for customers who are visiting relatives and friends during the Mid-Autumn Festival, sometimes they buy more than a dozen boxes of pure milk and honey and then give them to their relatives and friends as gifts.
Yingxiong Dairy, which opened up the market for pure milk in the Pearl River Delta, has initially reversed its situation of continuous losses. Together with the products such as milk powder and cheese waiting to be produced, it barely broke even in September this year.
However, Hero Dairy still faces relatively high inventory pressure and needs to further increase sales, especially in retail channels, before it can enter the profit stage.
Hailufeng’s method of acquiring customers by spending money has also forced other e-commerce platforms and related companies to make some changes to cope with the impact brought by Hailufeng.
In particular, several Lingnan local dairy companies entrenched in the Pearl River Delta region, while crying wolf, are accelerating the layout of dairy farms and northern ranches to reduce production costs.
Many domestic dairy companies have realized the arrival of a new era. If they do not change their business strategies in time, they will most likely be eliminated by the market.

Người mua: TheAn, 04/01/2025 10:23