Chapter 177 Steady Rise (Ch 821203667)

Jiang Miao was mobilizing troops and preparing to recruit soldiers at the headquarters.
There is good news from Hero Dairy.
After nearly six weeks of dietary adjustments, the daily milk production of 8,500 A, O and Z series cows out of the 10,000 dairy cows at the Luling Dairy Breeding Base has increased from an average of 34 to 36 kilograms per day to 44 to 46 kilograms per day, an average increase of 28.5%.
After improvements in feed and nutritional additives, costs only increased by 7%.
What surprised everyone at the Luling breeding base even more was that the raw milk produced by these cows was of very good quality.
Its protein content is about 3.65%, which is similar to the high-end sub-brand pure milk of the three major domestic dairy companies; the fat content is about 4.26%. The fat content of milk is also an important indicator affecting the taste of milk. High fat content means a richer taste; the carbohydrate content (mainly lactose) is about 5.13%; the calcium content per 100 milliliters is about 128 mg.
Lin Datong, the person in charge of the Luling breeding base, was currently in the dairy processing factory on the other side of the river from the breeding base with Li Xinhua and others.
In the sample preparation laboratory, Ma Qianyang, the director of Luling Dairy Factory, took a few bottles of 1-liter pure milk and poured a glass for several people: “This is a pure milk product that is directly bottled after high-temperature sterilization using raw milk.”
Lin Datong took a sip and savored it carefully: “It tastes good, mellow, without any obvious milk smell, but rather a strong milky aroma and a hint of sweetness.”
“It’s true. It tastes much better than the pure milk that tasted like boiled water before.” After taking a sip, Li Xinhua also felt that the milk products from the Luling base were very good.
Then Ma Qianyang opened another 1-liter bottle of pasteurized milk and poured a glass for the two of them: “This is fresh milk, processed by pasteurization.”
Lin Datong and Li Xinhua took another sip.
“Pasteurized milk tastes relatively refreshing and natural, with a stronger milk flavor, but with a slight fishy smell.” Lin Datong, who has worked in the dairy industry for a long time, is very familiar with the taste of various fresh milk, pure milk, low-fat milk and yogurt.
Li Xinhua doesn’t like refreshing fresh milk. He prefers pure milk with a rich taste: “I still prefer pure milk.”
Lin Datong put down the cup and shook his head: “Pasteurized milk has a higher nutritional value, but at this stage we can only produce high-temperature pure milk.”
“That’s right.” Ma Qianyang is very clear about the current situation facing Hero Dairy.
The growth in domestic consumption of dairy products is quite weak, and pasteurized milk is a dairy product with a relatively short shelf life. After Hero Dairy suspended the sales of liquid milk, it will take time to regain the favor of consumers.
It is not enough to rely solely on the Hailufeng Exclusive Store APP. Even though the Hailufeng Exclusive Store APP now has 27 million users, not many of them are willing to place an order.
Take Taobao, one of the three e-commerce giants, as an example. They currently have a total of 870 million registered users, but the number of orders placed every day is only tens of millions. Only during events such as Double Eleven can the scale of over 100 million orders per day be exceeded.
This is because the three e-commerce giants have very rich product categories and huge first-mover advantages, which allow them to barely achieve a scale of tens of millions of orders per day.
The product categories of the Hailufeng Specialty Store APP are concentrated on agricultural products, which further reduces the overall order scale.
According to the statistics of the e-commerce division.
Currently, the daily active users on the Hailufeng specialty store APP are about 2 million, with an average of 30,000 to 50,000 orders per day in July.
We also have to exclude fixed users, such as eel farmers, high-end restaurants, and small distributors. These users only account for about one twentieth of the daily orders, but they contribute the most sales.
Li Xinhua has read the internal monthly report of the e-commerce division. Among the company’s current retail products, strawberries, ginseng fruit, and tomatoes are basically sold out as soon as they are put on the shelves; but the sales of honey and fish products are mediocre, mainly because the production volume of the products is too large. Fortunately, their low price and good quality have increased consumers’ willingness to purchase.
“I also think that we can only sell high-temperature pure milk at present, but we can’t just sit there and wait for death. I have already sent an application to the head office to ask the physical business department to increase the number of physical stores in the entire Jiangxi Province and eastern Guangdong as soon as possible.”
“Manager Li, what did the headquarters say?” Ma Qianyang asked quickly.
He is very concerned about this issue because the scale of the physical stores is related to Hero Dairy’s future production plan.
Li Xinhua smiled and said, “The headquarters has approved it, but Manager Jiang of the physical business department is opening a physical store in the Beijing-Tianjin-Tangshan area. She will send a deputy manager over and ask us and the Gannan branch to help.”
Ma Qianyang continued to ask: “Manager Li, how many stores does the physical business department have now?”
“Hmm…” Li Xinhua recalled for a while: “50 in the Pearl River Delta, 65 in the Yangtze River Delta, plus the 4 in the headquarters, there are about 119 in total.”
“Is it so much already?” Lin Datong was very surprised. He didn’t know that the company’s expansion in physical stores would be so fast.
“Don’t be too blindly optimistic.” Li Xinhua poured cold water on the two people: “Currently, only the four stores at the headquarters are open. The stores in the Pearl River Delta will probably open in early September. The stores in the Yangtze River Delta are just being renovated and will probably have to wait until October. For Beijing, Tianjin, Tangshan and our side, if we start purchasing properties now, it will take until November this year at the earliest.”
Ma Qianyang estimated in his mind, and then continued to ask: “Manager Li, how many stores do we want to open here?”
After a rough calculation of the situation in Jiangxi Province, Li Xinhua gave an approximate figure: “There are 11 prefecture-level cities, 61 counties, and one provincial capital in the province, so at least 87 stores are needed.”
“In other words, including the ones in eastern Guangdong, our company will have about 300 physical stores by the end of the year.” Ma Qianyang quickly calculated the approximate size of the physical stores.
Li Xinhua nodded: “It’s about the same.”
Ma Qianyang referred to the situation of the franchise stores of the three major domestic dairy companies and touched his chin: “According to the sales situation of the industry’s dairy franchise stores, the daily sales volume of physical stores in the early stage was about 200 to 300 boxes, and most of them were 250 ml packages. In total, about 150 kilograms of liquid milk were sold every day…”
“We sell about 1,350 tons of liquid milk every month. Even with promotions and online stores, we can only sell a maximum of 2,000 tons of liquid milk every month.”
“Well, your judgment is similar to the report of the market research department.” Li Xinhua nodded. “Therefore, after discussing with the headquarters, I decided not to add liquid milk production lines for the time being. We can just use the production lines left over from Yingxiong Dairy.”
“The old line is indeed sufficient for the time being. After all, it has a production capacity of 30,000 tons of liquid milk… No, it should be 60,000 tons.” Ma Qianyang reacted as he spoke.
After all, when Yingxiong Dairy was in a half-dead state before, the production line operation rate was very low. If it was running around the clock, it could reach an annual production capacity of 60,000 tons of liquid milk.
“Yes!” This is also the reason why Li Xinhua does not plan to expand the production line for the time being.
Even if the production line needs to be expanded, it will be the liquid milk production line at the headquarters’ dairy cattle breeding base in Gongping Town, so as to facilitate the supply to eastern Guangdong and the Pearl River Delta.
Since there is no need to increase the liquid milk production line, Ma Qianyang probably knows that they don’t need to produce liquid milk here: “Then Manager Li, will the raw milk from the Gannan breeding base and the Luling breeding base still maintain the previous production tasks?”
“Yes, the raw materials for processing liquid milk at the Yuzhang base are supplied by the base nearby. The feeding plan there has been adjusted for half a month. The monthly production capacity is about 11,000 tons of raw milk, which can fully meet our demand for liquid milk production. For the time being, we do not need the supply from the Luling base and the Gannan base.”
Ma Qianyang pondered for a moment and said, “Manager Li, I don’t think simply producing milk powder is a long-term solution.”
“What do you propose?”
“Let’s produce cheese! The domestic demand for cheese has increased a lot in recent years.”
Li Xinhua took out his mobile phone and found a dairy market research report from the market research department. After taking a look, he found that this finding was promising:
“It is indeed worth considering. Last year, China consumed 350,000 tons of cheese products, of which 120,000 tons were imported products. In addition, the price of domestic cheese is generally more than 55 yuan per kilogram, and the price of imported products is even higher. The average annual cheese consumption per capita in Europe and the United States is more than ten kilograms, while the average annual cheese consumption per capita in China is less than 0.25 kilograms. Even if the eating habits are different, it should not be so low.”
Lin Datong, who was standing by, said bluntly: “In the final analysis, it is because the product price is too high and people are short of money. Otherwise, the domestic cheese consumption per capita could be increased tenfold to meet the demand.”
“That makes sense.” Li Xinhua also believes that this is the core issue of the sluggish domestic market.
“Our raw milk cost is currently about 3 yuan per kilogram. The output rate of cheese made from raw milk is between 10% and 12%. The cost of raw milk per kilogram of cheese is about 27 yuan. In addition, whey protein powder can be extracted during the cheese production process, which further increases the overall value of the product.”
Of course, this refers to the cost of pure cheese.
If it is the cheese stick that is currently popular in China, the cheese content is as high as 55%. The lower-quality products may even have a cheese content of only around 16%.
These cheese sticks are often sold at a price of hundreds of yuan per kilogram, which is nearly twice as high as pure cheese. However, the cost is only 20-50% of pure cheese. This is a huge profit, and it is clearly an attempt to take advantage of consumers who do not understand.
After discussion with Li Xinhua, Ma Qianyang and others, they decided to develop cheese products.
You should know that currently the Gannan base and Luling base can each produce about 366 tons of raw milk every day.
As the production capacity of raw milk becomes larger and larger, the amount of milk powder accumulated in inventory becomes larger. Large bags of milk powder are generally needed by manufacturers, or they are directly exported to foreign companies to make reconstituted milk, cheese, etc.
There is already overcapacity in domestic milk powder production.
Li Xinhua has been working diligently since taking over Yingxiong Dairy, but he still feels troubled and worried about the milk powder in stock.
Fortunately, he was not a person who refused to listen to advice and knew that his abilities were average, so he often held meetings with other management to discuss how to develop Hero Dairy.
Now Li Xinhua has adopted Ma Qianyang’s suggestion and is preparing to submit a report to the parent company, asking it to allocate funds to the Gannan base and Luling base to build cheese processing plants.
Just when Li Xinhua and Ma Qianyang were discussing how to plan the cheese industry.
Jiang Miao called.
“Hey, Boss!”
“Old Li, you need to take some time to go to the Mo Nan branch.”
Li Xinhua reacted instantly: “Go to the Mo Nan branch? Is the company planning to build a dairy farm and dairy product processing plant in Mo Nan?”
“Um!”
“Boss! How big should the dairy farming scale be in Mo Nan?”
“We will need to maintain at least 100,000 dairy cows per year and complete the construction within five years.”
“Within five years? No problem.” Li Xinhua didn’t feel much pressure when he heard that there was five years for development.
Because he had already had experience at Yingxiong Dairy, he had expanded the breeding scale of nearly 30,000 dairy cows in half a year. To maintain 100,000 milk-producing cows per year, the overall dairy cow breeding scale of the Mo Nan breeding base would have to reach 200,000 heads, which would be implemented in five years, or more than 40,000 heads per year.
In addition, Yingxiong Dairy currently has 65,000 dairy cows and can breed nearly 32,000 calves every year.
In other words, a large part of the source of dairy cows for the Mo Nan base will be solved by Yingxiong Dairy’s own breeding in the future.
“Then you should tell them what to do and go to the Mo Nan branch in a week. I will ask Liu Zhiben and Wu Song to cooperate with you.”
“Okay.” Li Xinhua thought of the cheese industry they had just discussed, and quickly took the opportunity to say, “Boss! Just now, Director Ma of Luling Dairy Factory suggested to me that we should develop cheese products. I think this industry has great potential.”
“Okay, write a report up.”
“yes.”
“You keep busy!”
“Goodbye, boss.”
…
Jiang Miao hung up the phone.
Lv Weibin, who was still in the office, also remembered something: “Boss, speaking of new industries, after I came back yesterday, I found that with the launch of the franchise store APP, the sales of ginseng fruit, strawberries, and tomatoes are very good. I think we can consider expanding production.”
“Old Lu is right. I have also discovered this problem. Currently, the company’s strawberry greenhouse only produces 60,000 kilograms of strawberries per month. Compared with the country’s annual total output of 3.6 million tons, this output is still too little.” Jiang Haibo has been specifically reading relevant reports from the market research department these days.
“What does the market research department say?” Jiang Miao did not make a decision immediately.
Jiang Haibo was well prepared: “The market research department said we could refer to Dandong strawberries. Dandong strawberries currently account for 8.8% of the national strawberry production, or about 320,000 tons per year, so we have to reach this scale.”
Jiang Miao thought for a moment.
Although producing such a large amount of strawberries, even if it is to grow high-yield jasmine strawberries, 64,000 acres are needed. If the three varieties are divided, about 80,000 acres will need to be planted.
However, considering that the efforts to transform the northern desert are intensified, the country’s previous red line for arable land will definitely be adjusted, and more arable land indicators will be further released to allow this part of the arable land to be transformed into vegetable and fruit fields for growing cash crops.
Moreover, Hailufeng Company has an advantage that many companies do not have, that is, it has a large number of newly added arable land indicators.
It is entirely possible to adjust the indicators.
The so-called indicator adjustment refers to occupying arable land within the arable land red line to plant cash crops in areas where it is needed, and then using the arable land indicators in the hands of the Mo Nan Branch to offset it.
Although in order to offset the arable land target, it is necessary to plant food crops such as corn.
But it doesn’t matter. The perennial soybeans will germinate in early March. Just harvest them in mid-April as forage and then plant corn in late April to early May.
Under this planting model, the growth and pod maturity time of soybeans will be inhibited because the plants are shorter than corn. After the corn is harvested in late September or early October, soybeans will continue to grow for a month and be harvested in early November, which can still achieve a relatively good yield.
Therefore, the exchange of cultivated land indicators is possible.
After all, the country only requires to ensure the red line of cultivated land. As for where this cultivated land is, there are no strict restrictions. With the influence of Hailufeng Company, it is easy to get Zhelimu City to agree to adjust the cultivated land indicators.
As long as Zhelimu City agrees to adjust the arable land quota, the places where the land is occupied to develop cash crops will naturally not object, unless they are crazy.
“Okay, Lao Lu, you make a report and plan three large planting bases in eastern Guangdong, southern Jiangsu, and northern Hebei. Each base will have an area of ​​100,000 mu. Apply to the Zhelimu City for adjustment of the cultivated land quota.”
“Adjustment of arable land indicators?” Lu Weibin came to his senses and realized that this was a better solution.
As for opening the seedlings to other growers, Jiang Miao has given up the idea of ​​selling strawberry, ginseng fruit and tomato seedlings because it is difficult to control the growers of these varieties.
In the first half of this year alone, the market research department of Hailufeng Company discovered 17 small breeding companies or individual farms that illegally bred black pearl tomatoes, cheese strawberries, vanilla strawberries and jasmine strawberries, and sold seedlings on a small scale.
The legal department of Hailufeng Company did not tolerate these guys. It first collected evidence secretly and then directly prosecuted these producers who illegally bred seedlings.
This kind of case is always successful.
Because every variety of Hailufeng Company has registered a genetic patent, as long as the genetic testing is done, the evidence will be conclusive.
Only under this high-pressure crackdown was the trend of the rampant pirated seedlings suppressed.
As for a small number of small-scale farmers who secretly grow strawberry and tomato seeds, Hailufeng Company will turn a blind eye as long as they do not go too far and do not breed, grow and sell on a large scale.
In fact, seed breeding only lasts for a few years. As time goes by, after many generations of breeding, the characteristics will soon degenerate. For example, the domestic Sunshine Rose has shown obvious characteristics degeneration.
Moreover, the cultivation of these strawberry, ginseng fruit and tomato varieties requires special technical requirements, and these technologies are currently in the hands of Hailufeng Company.
Without these technologies, not only will the yield per mu decrease, but the flavor will fluctuate and diseases will easily occur.
Therefore, after small households secretly planted one or two acres, they soon found that they could not control it.
The reason why Jiang Miao asked the Ministry of Justice to crack down on those small businesses and farms that engage in illegal large-scale breeding is because the harm caused by these guys is very serious. Not only does it damage the intellectual property rights of Hailufeng Company, it will also seriously disrupt the market and hurt some farmers who buy seedlings for planting.
This is another reason why he does not plan to sell the seedlings.
Once Hailufeng Company starts selling seedlings itself, pirated seedlings will quickly flood the market and it will be difficult to crack down on them.
This is different from durian, pistachio and cherry, because these three categories of agricultural products must use genetically modified rootstocks to solve the problem of climate adaptability, and only Hailufeng Company can produce genetically modified rootstocks. Those small companies and nursery farms have no way to imitate the technology.