Chapter 303: The Time Has Come, Disparagement Is Like a Tide (Ch 303)

“Don’t be picky about words, speak human language.”

The agent gave the other person a dissatisfied look, showing off his idioms without even noticing what time it was.

“Yes, yes, yes,” the head of the publicity department nodded repeatedly to apologize, and then spoke out his thoughts.

“Although the final box office data has not yet been obtained, according to our professional forecast, there will be no problem in the first-day box office exceeding 100 million yuan.

Adding tomorrow’s box office, “The Best of Us” is at least 200 million ahead of Qi Jia’s movie.”

Having said this, he paused and glanced at Arthur’s face before continuing,

“Since it is inevitable that “The Best of Us” will receive a lot of negative reviews, why don’t we take advantage of this negative review?

Hiring internet trolls to guide people online to vent their dissatisfaction with our film on the entire theme of campus youth films.”

After the publicity director finished speaking, everyone in the conference room fell into deep thought.

Everyone present here is an old hand in the entertainment industry. After a little thought, they will understand what he means. As long as we change the level of negative reviews from the movie “The Best of Us”,

Expanding to the entire subject matter, it undermines the audience’s expectations for youth campus movies and makes the audience feel disgusted with this type of movie.

Then for the only two youth campus-themed films this year, “I’ll Wait for You at the End of Time”, which is about to be released, it will definitely be affected.

As long as more people talk about it, the urge to watch the movie as a passerby will decrease. After all, the ticket price of thirty or forty yuan per ticket is enough to buy two cups of milk tea if you save money.

After figuring out the pros and cons, everyone secretly glanced at him, with only one thought in their minds:

“This is a bad idea. We can’t get food, so we just smash the pot and let everyone starve together.”

“Doing this will also affect our own movies, don’t you know?” the agent asked after thinking for a while.

The publicity director rubbed his hands and said in a very honest manner,

“Haha, I can only guarantee that Mr. Arthur will win this box office battle. As for the box office losses, according to the current trend, even if it doesn’t fail, it may still lose money in the end. It’s just a matter of how much.”

After he finished speaking, there was silence in the meeting room for a long time.

“Just do as you say”

It was Arthur who spoke. Seeing that the artist took the initiative to make the decision without taking any responsibility, the department heads who were still dozing off became alert.

They pretended to discuss how to implement the plan.

“Okay! In that case, everyone should follow the Propaganda Department’s suggestion and come up with a public relations plan tomorrow morning.

In addition, while throwing mud, we must not neglect the promotion of our movie.

After the box office figures for the premiere are released, I will arrange for the trending searches and posters to appear on them. Also, Arthur, I will arrange a Weibo movie interview show for you tomorrow. Is that okay?”

The agent made the arrangements in a swift and decisive manner, looked at Arthur, and when he saw him nod, he waved his hand and

“Dismiss, get to work!”

…

On November 21, at 7 am, a Weibo hot search ranked second on the hot search list.

[The movie The Best of Us’ premiere box office exceeded 100 million yuan]

Click in to see the box office poster posted by the official movie blog, as well as the updates forwarded by Arthur’s official blog.

Under the updates, there are a lot of positive comments from fans.

At the same time, Arthur’s management team also started public relations, complaining about the videos explaining the movie “The Best of Us” all over the Internet.

Then they hired a large number of Internet trolls to discredit the youth campus theme and secretly throw water on “I’m Waiting for You at the End of Time”.

While praising Arthur’s professionalism in filming, he often read the script until three or four in the morning in order to play the role of Yu Huai well.

At noon, Arthur Studio released another new update:

“Weibo Movies Exclusive Interview with Arthur: How to Make a Good Youth Campus Movie?”

In the video, Arthur sat in front of the camera and answered questions from the host.

First he talked about the hardships of filming, then he talked about the professionalism of the crew and the excellence of the other leading actors.

Finally, he inadvertently revealed that in order to restore the original work as closely as possible, the investment in the entire movie was more than 300 million.

This interview did not cause much stir on the Internet, and it was not even on the hot search list. Apart from fans, passers-by rarely paid attention to it.

However, in the afternoon, a new hot search pushed this interview to the top of the hot searches.

[“The Best of Us” has a 300 million investment, but still has a bad reputation. Is it still worth watching a youth campus movie? ]

Click on the hot search and you can see that the person who posted the video is a well-known film critic in the circle.

He first quoted Arthur’s original words during the interview at noon, and then raised another question:

Backed by Beijing capital and with an investment of 300 million yuan, why does the movie “The Best of Us” still have a bad reputation?

After raising the question, I took a few excellent Japanese youth campus movies for analysis and comparison.

Then I came to a conclusion that domestic youth campus movies will never get out of the routine of parents’ divorce and misunderstandings and breakups.

Unlike Japanese youth campus movies, the theme is elevated to thinking about life and the future.

At the end of the video, he left another question.

All the films with an investment of 300 million have bad reputations. Qi Jia’s self-produced film “I’ll Wait for You at the End of Time” was invested only 30 million. Is it still worth watching?

300 million vs. 30 million, this huge gap immediately touched the sensitive nerves of netizens.

Many people left comments under the video.

“Yes, yes. A big production worth 300 million yuan has failed. How can Qi Jia’s small workshop with an investment of 30 million yuan still be viable?”

“I was looking forward to it, but after hearing what the blogger said, I have no interest anymore.”

“I just checked the ticket price. It’s 42 yuan a ticket, which is enough for me to drink two cups of milk tea. Anyway, I won’t go to see it unless it’s free.”

“+1 above, the ticket has been refunded.”

“Watch a movie + V1567…”

“The blogger Shabi must have received money. I just think “The Best of Us” is pretty good.”

“I will always support Jianan Group. Who says that you have to invest a lot to make a good movie? Wasn’t Crazy Stone also made with a small budget?”

“I have already bought the tickets and will wait for the show to be released tomorrow. I will always believe in Qi Jia.”

“…”

At eight o’clock in the evening, Qi Jia rushed back to Shanghai from Tieshi.

Participated in the meeting with Chen Yuwen, Zhang Ruonan, Boss Yang, and heads of several departments.

“According to our analysis, this is clearly a paid trick by the other party to affect the box office of the movie’s premiere.

Although, we took timely public relations measures to respond, contacted Weibo, and restricted the flow of the video and removed it from the shelves.

But the video has spread to the entire Internet and has already affected the pre-sale data.

Before the video was released, our pre-sale box office had reached 71.89 million.

But a few hours after the video was released, it had grown by less than 6 million, not including refunds.”

After the head of the PR department stood up and finished speaking, the person from the Propaganda Department continued to report.

“The Propaganda Department has already contacted various big-name bloggers and asked them to post videos promoting the movie. In addition…”

The meeting lasted until after nine o’clock. After the meeting, all department heads left the meeting room and worked overtime to deal with this emergency crisis as planned.

However, Chen Yuwen, Qi Jia, Zhang Ruonan and Yang Mi stayed behind.