Chapter 272: Japan wants to buy the copyright of the Chinese classics? (Ch 272)

“You said that Japan’s NHK TV station wants to purchase the broadcasting rights for “China in Classics”?”

When Qi Jia received Chen Yuwen’s call, he and Zhang Ruonan had just returned to the hotel. They were both shocked to hear the news.

The Classical China has been released for more than a month, but not many people in China have watched it.

Qi Jia really couldn’t figure out how NHK TV knew about this and even came to him to buy the rights to broadcast it. This was really unexpected.

Flowers blooming inside the wall are fragrant outside the wall. Qi Jia felt a little amused when thinking about this situation.

But the result is still good. Regardless of whether the cooperation is successful or not, as long as the news is put online for marketing, maybe the program can be revived.

For example, there was a movie called “That Man, That Mountain, That Dog” which tells the story of two generations of postal couriers, a father and his son. After the film was finished,

No cinema was willing to purchase the film, and only the Sixth Princess bought the television broadcasting rights.

Later, the film was bought by Japan for $80,000. After its release in Japan, it grossed 800 million at the box office.

It took a long time before domestic netizens learned about this, and then the movie began to gradually become popular in the country.

“So how did your conversation go?”

After being slightly surprised, Qi Jia came to his senses and began to ask Chen Yuwen,

“After initial contact, they offered 2 million per episode, but they came too suddenly.

Moreover, this offer did not meet our psychological expectations, so we did not agree and only said that we would consider it.

The other party said, come visit again tomorrow. Chen Yuwen replied neatly,

“How did they know about this variety show?”

“The other party said that their leader came to our place on a business trip and saw it by accident.

But I feel that they are not telling the truth, and this is probably an excuse to lower our price.”

“Check it out. Don’t agree until you know the other party’s purpose for purchasing the copyright. We will take a flight back to Shanghai tonight.”

“I’m already checking. I’ll let you know when I have any news.”

After hanging up the phone, Qi Jia also figured out why “China in Classics” was so popular in Japan.

In addition to the excellent quality of the program, it is also related to the fact that Japan has always liked Chinese culture.

They learned it when they didn’t have the ability before, and they snatched it when they became capable.

But what puzzled him was who was helping him? Could it be Brother Cheng Long?

After all, among the people I know, he is the only one who has this ability.

Of course, Meng Ju is also one of them. After all, Maochang has some connections in Japan, but the two of them just met and their relationship is average.

There is no conflict of interest between us, so it can’t be him.

Thinking about it this way, it seems that it can only be the eldest brother, but thinking about it again, it doesn’t seem like it.

After all, given my eldest brother’s style of doing things, since he helped me, there is no reason for him not to say anything.

Just as he was eliminating all possibilities, Zhang Ruonan suddenly handed him a cell phone.

“I seem to know what’s going on.”

There is a video from a marketing account on the phone, the title is,

[Tokyo University interview: what Chinese variety shows do Japanese people like to watch the most? The results are surprising]

The content of the video is that there is a Tik Tok blogger who is studying abroad at the University of Tokyo, randomly interviewing passers-by in the school.

Ask them which Chinese variety shows they have watched and which one is their favorite?

The interviewees included students, teachers, and old professors with gray hair.

Some of them said “Go Fighting”, some said “Longing for Life” and some said “The Voice of China”.

But what surprised the blogger was that the name that appeared most often was “China in Classics”.

Almost one out of every three people mentioned it and said it was their favorite.

Even the blogger himself has never heard of this variety show. At first, when he heard the name, he thought it was produced in the last century.

After asking, I found out that it was released just last month.

Some Japanese people were very surprised to find out that the blogger had never heard of it.

I asked him in return, is this variety show not popular at all in your country?

This interview video has now received more than 2.6 million likes and more than 100,000 comments on TikTok.

After the original video ended, the blogger of the marketing account also intercepted some comments under the original video, translated them and put them at the end of the video.

“This is the most well-produced variety show I have ever seen. I applaud the creators.”

“I am taking the Chinese History elective, and the professor recommended this program in class. I watched it over a dozen times, it’s so good.”

“Why can’t we Japanese produce anything but spoof variety shows and never produce such excellent programs? Shouldn’t we reflect on this?”

“Damn it, where can I see the full version?”

“I can’t believe that the blogger said he had never heard of such an excellent variety show. I strongly suggest that our country buy the copyright.”

+1………

After watching the video, Qi Jia felt it was a bit absurd. He never expected that the China described in the classics would be so popular in Japan.

However, although he knew it was very popular, perhaps that was the reason why NHK came to purchase it, but Qi Jia still didn’t know why it became popular.

But it doesn’t matter. Now that we have a direction, we can ask Chen Yuwen to find someone to climb out and take a look.

So Qi Jia forwarded this video to Chen Yuwen.

Then, he called Director Xin Shuang and told him that he needed to go back to the studio to deal with a contract.

Xin Shuang had no objection to the fact that he had to join the group two days later, so he just asked him to come two days earlier.

In the evening, after having a meal with Director Qiu and others, Qi Jia and Zhang Ruonan went to the airport and boarded a flight back to Shanghai.

The two did not return to the apartment, but came directly to the studio.

“Brother Qi is back, long time no see”

“Hello, Brother Qi, Hello, Sister Ruonan”

“Sister Ruonan, can you sign an autograph for me? My boyfriend likes you.”

Qi Jia smiled, left Zhang Ruonan to sign autographs for people, and went into Chen Yuwen’s office first.

She and Zhang Kunpeng were talking on the computer screen. When they saw Qi Jia coming in, they waved.

“You’ve come just in time. The data on the spread of China in the classics on the Internet has been sorted out. Come and take a look.”

Qi Jia took two quick steps and came to the computer screen.

Due to time constraints, the PPT was rather crude, and mostly consisted of video screenshots, all of which were about “China in Classics”.

From the screenshots, we can see that almost every video has over a million views.

The number of likes and interactions was also alarmingly high, and the content of the comments was similar to what Qi Jia had seen in the afternoon.

All of them were positive comments and requests for updates, as well as inquiries about where to see the full version.

Also, most of these videos are very short, almost all of them are less than a few minutes.

Seeing this, Qi Jia seemed to understand a little bit. He looked at Chen Yuwen and Zhang Kunpeng and asked,

“You mean, some netizens edited our program and uploaded it to the Internet, and after the video went viral,

The program is especially popular among Japanese people, but since it is all reposted and edited, there is no complete version online.

Except for some people who can climb over the wall and watch the full version, most people can’t watch it.

After NHK found out, they came to us and wanted to purchase the broadcasting rights?”

The two nodded at the same time. Chen Yuwen scrolled to the next page and pointed at the screen and said,

“According to the data we have captured, the show’s daily search volume on Tiktok has reached 30 million times.

The cumulative number of views of similar videos has exceeded 310 million.

It is equivalent to that almost every Japanese person has seen the short video about China in the classics. “