Chapter 407 Apple company’s market value evaporates thousands of billions of beautiful knives! Don’t dare to aim! (Ch 407)

“Apple’s 10th anniversary! That’s it? That’s it? That’s it?”

“To be honest, Apple’s new product launch conference is indeed a bit disappointing!”

“If Xiaomi hadn’t released the Note3 series, Mix2, and Mix Fold foldable phones, Apple’s iPhoneX would still be interesting… What a pity!”

“The key point is that Rice Corporation is a bit murderous. Its press conference was only one day earlier than Apple’s!”

“In comparison, I feel that only the A11 processor is more impressive!”

“The A11’s running score is over 220,000, so scary!”

“The Z3 chip has a running score of over 190,000, which is not that much different from the A11 chip, right?”

“Isn’t that big? The gap is almost a generation!”

“Isn’t the generation gap a bit exaggerated? In terms of GPU and artificial intelligence technology, isn’t the Z3 chip much better than the A11?”

“To be honest, compared with the three new mobile phones released by Rice in the second half of the year, Apple’s iPhone this year really has no highlights, only the A11 chip… Even the iOS system feels just average, and is really not as good as the MOS system newly released by Rice!”

“Laugh~ Every year people criticize the iPhone, every year they criticize Apple phones, all kinds of comparisons, all kinds of denigration… In the end, when we look at the sales volume? The iPhone is still selling like hot cakes!”

“I didn’t mention it before, but this year, Xiaomi’s Note3, Note3 Pro, Mix2, and Mix Fold foldable screen phones have self-developed chips, self-developed systems, and full access to ‘Hetu’. The key is that the price is much cheaper than the iPhone. This year, Xiaomi will snatch a lot of iPhone users.”

“After watching Apple’s new product launch, I’ve already bought Mix 2!”

“The starting price of Note3 Pro is only over 3,000 yuan, which is almost double the starting price of iPhone8 plus, which is 6,688 yuan!”

“…”

Every year at Apple’s new product launch conference, it is pulled out for various comparisons with domestic mobile phone manufacturers.

The internet is full of bad reviews on the new iPhone, saying it has no innovation and is expensive!

But what about sales?

The new iPhone has been belittled in many ways, but its sales volume remains high. Even though it is not the best-selling model… it still takes away 80% of the profits in the entire high-end mobile phone market by virtue of its high-end positioning and high price!

The profit was a ton!

but!

This year!

It’s different!

Apple’s new iPhone is on sale and it’s really hot!

Especially the starting prices of iPhone 8 and iPhone 8 plus…5888 and 6688?

It’s not a full-screen phone yet!

Note3, starting at 2299 yuan!

Note3 Pro, starting at 3299 yuan!

Mix2, starting at 3299 yuan!

The key point is that all of Rice’s mobile phones are full-screen!

How can this be compared?

It’s almost twice the price to buy a regular iPhone 8 or iPhone 8 plus?

Or spend more than 8,000 to buy an iPhoneX?

With the Rice company’s press conference ahead, three full-screen mobile phones, a foldable screen mobile phone… Apple is under a lot of pressure to launch its new iPhone this year.

This can be well reflected from Apple’s stock price!

After the Rice press conference, Apple’s stock price has begun to fall.

The new product of the rice company is really amazing!

Even investors have foreseen the pressure Apple may face at this fall’s press conference!

At Apple’s fall event this year, the new iPhone did not bring any eye-catching innovations.

Then…this year and next year, sales of Apple’s new iPhone will definitely be sluggish.

Revenue and profits will definitely not meet expectations!

After the Rice company’s press conference, Apple’s stock price opened at $162.61 and then fell to $151.21.

Market value evaporated by 30 billion US dollars!!

On September 12, the day when Apple’s press conference officially began, the stock price improved.

In less than an hour it rose to $155.96;

But after Apple’s press conference ended, after introducing three iPhone models and announcing their prices!

Apple’s stock price fell again.

14:16 Apple’s stock price was still $155.47. After the three iPhones were released and their prices were announced, the stock price fell sharply and fell to $142.16 in just a few days.

At its lowest point, it fell to $132.77, with a market value of $680.579 billion, down from $806.1 billion!

In just a few days, Apple’s market value evaporated: 125.575 billion US dollars! !

In total, 879.025 billion Xia coins’ market value evaporated in just a few days.

This is equivalent to the market value of Yinfu Culture directly evaporating!

It can be seen from Apple’s stock price that investors are not optimistic about Apple!!

Even capital and investors are not optimistic.

It is conceivable how much pressure Apple is facing at this moment?

“Adjustments must be made!”

A board meeting at Apple headquarters.

Even Apple’s board of directors felt tremendous pressure in the face of Apple’s stock price trend.

In a short period of time, the company’s market value evaporated by more than 120 billion US dollars.

This pressure is too great!

Although Apple’s stock price stabilized and even rebounded slightly after the press conference.

But Apple doesn’t even dare to announce the sales volume of iPhone!

Especially the Xiaguo area!

You know, for a long time, the Xiaguo area has been the region with the largest share of Apple’s sales.

The summer market in China has cooled down…For Apple, a decline in both revenue and profit is inevitable.

Relevant adjustments need to be made as soon as possible!

The person who is under the most pressure at the moment is undoubtedly the company’s CEO – Cook!

This CEO receives a sky-high salary and options, and his annual salary and stocks are linked to the company’s revenue and profits!

What if he doesn’t find a way to solve the situation Apple is facing today?

It may not just be a reduction in salary and stock, or even not being available… you may even get fired!

“I propose a price reduction!”

“iPhone sales are not good at the moment. Compared with Xiaguo Rice Company’s products, we have no competitiveness at all!”

“You can’t lower the price!”

“Once the price is reduced, it will have a huge impact on our product positioning, brand image and brand value!”

In the conference room, several directors and company management began to speak.

To reduce the price or not?

CEO ‘Gee Ke’ said: “At present, our iPhoneX sales are still good…but the sales of iPhone8 and iPhone8plus are not good…”

“There will be a ‘Double 11 e-commerce shopping festival’ in the summer, and we will also have Black Friday soon… We can participate in related activities to increase iPhone sales!”

“…”

You know, Apple has never participated in promotions of this kind.

Anyway, Xiaguo has never participated in any e-commerce shopping festival.

On many e-commerce platforms, there seem to be iPhone coupons and subsidies… but in fact, Apple is not participating at all!

It is sent to users by the platform.

If Apple takes the initiative to participate, coupled with platform subsidies, then… there will be a huge boost to Apple’s sales.

It’s equivalent to a disguised price reduction!!

This will have a better effect than the company’s directors’ proposal to reduce prices to increase sales, and will have a better impact on Apple’s brand and image.

For users who have already purchased Apple products!

It won’t have much impact.

In fact, we can already see from here that…Apple’s iPhone sales are really not good!!

Some shareholders also said: “Google, Microsoft, and Intel have all taken action. Can we follow suit?”

“Does Rice’s MOS system, their mobile phone design, and other software and hardware involve infringement?”

“It is difficult to identify infringement… We are currently looking into the Mos system, and so far it has not involved our patents.”

“As for the phone’s exterior design…if we really go to court, we’ll probably lose the case!”

Because of the patent for the full-screen notch screen, Xinghai Technology applied for patent registration in many countries around the world in 2015.

Especially Xia Guo, which submitted its application at the end of 2014!

Apple started submitting relevant patents in the second half of 2016…and found out that the patents have been applied for?!

At this time, Apple’s new products are prepared for its 10th anniversary and are kept highly confidential!

Leaked?!

After checking, I found that there was no leak!

The only way is to find a way to get a patent.

Purchase relevant patents or obtain authorization. If that doesn’t work, you can only find a way to circumvent the relevant patents!

And then… nothing happened!

Apple can only bypass the patent and think of other ways and solutions.

Even so, if a lawsuit really comes to light over appearance design, Apple is more likely to lose.

So, don’t think that companies like Google, Microsoft, Intel, Qualcomm, etc. seem to be planning to target Rice and Loongson!

Apple doesn’t dare to take too many actions!

It’s not that I don’t want to!

But: I dare not!!

Otherwise, with Apple’s arrogance, it would have joined in and targeted Rice long ago!